splash at AOSSM. Launching new products, and representing multiple product lines in a smaller space, requires out-of-the-box strategies, and creative design. We created a unique, exposed metal, hanging sign under the primary suspended sign to provide direction on products in the space. The larger hanging sign above rotated independently from the smaller unit. Faux rockwork, with planters and real greenery, on the backside of the tower provided a beautiful contrast of texture and elegance in the space. RTI Surgical explained that their ROI on the show capitalized more than double digits from their projections.
