A&E Medical
SpineSmith "Big Box"
SpineSmith, a medical device company, wanted to create a sense of mystery at AAOS. They requested that we create a “Big Black Box” that visitors would have to enter before they could see what was inside. Once in the box, visitors were treated to a “museum of products and services” with beautiful displays and 20 FT high, large format fabric graphics. The event was a massive success for SpineSmith and resulted in an exponential improvement in lead generation over the previous year’s show.
TX DOT "Mobile Jail Cell"
Working with our partners at Environmedia, we transformed a box truck into a strong message from TX DOT to Labor Day Drivers – “Drink. Drive. Go to Jail.” Inside the truck, we built a jail cell complete with an authentic prison toilet and bed. Visitors could step inside and get their photo taken “behind bars” as a sobering reminder that it’s best to have a designated driver on this holiday weekend.
RTI Surgical
RTI Surgical, a medical device company, needed to make a splash at AOSSM. Launching new products, and representing multiple product lines in a smaller space, requires out-of-the-box strategies, and creative design. We created a unique, exposed metal, hanging sign under the primary suspended sign to provide direction on products in the space. The larger hanging sign above rotated independently from the smaller unit. Faux rockwork, with planters and real greenery, on the backside of the tower provided a beautiful contrast of texture and elegance in the space. RTI Surgical explained that their ROI on the show capitalized more than double digits from their projections.